"I don't need to do any marketing."How many times have we heard this saying? Often stakeholders feel that they don't need to do any marketing because:
-are already busy with work.
-don't have the money.
-do not have the time to organise it.
But really ... All companies to do some marketing all the time. Cannot be avoided.
Marketing is more easily understood by focusing on points of contact or interaction with customers. These contact points may be in writing, over the telephone, brochures, product packaging, sales people, advertising, web site, the appearance of your premises, or even what customers tell their friends (or product).
The result of all these contacts are accumulating in the mind of your customer or prospect and develop a picture of your business or the product or service. Once formed, this image is very difficult to change.
The expectations created by this vision in mind reviews influence future buying decisions.
That's why marketing should be an important ingredient in the mix of activities. Effectively managing marketing activities can positively affect the vision of customers of your business and maximize results.
Some of the best marketing techniques seem to be quite simple. However, in practice often requires discipline and commitment of consistency.
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